The concept for M.I. Cards (Music Industry Cards) or MiCardz music trading cards were developed in 2003 but "MiCardz" the company did not exist until April 2010. MiCardz creator Raoul Tobin moved to Nashville, Tn where he started the development of his brand of music trading cards.
Tobin describes his music trading cards as a collectors item and educational tool for fans and a marketing and promotional tool for the music industry. MiCardz feature artists from various musical genres. It borrows from the traditional trading card, but now enhanced with a QR bar-code it points fans to the artist social network and to free music downloads.
MiCardz provide consumers a unique alternative to baseball and football trading cards and other non sports trading cards. The images of artists and bands, as well as fun facts in regards to their careers, are featured on each card. By way of example, a card featuring Stevie Wonder would be imprinted with the artist’s real name, his date of birth, and other relevant personal information included the artist’s label collaborations and industry accolades.
There are significant benefits and advantages associated with MiCardz. Foremost, MiCardz provides the music enthusiast a unique and fresh approach to enjoying their favorite artists. MiCardz offers consumers a fun and novel approach to learning facts and statistics concerning their favorite artist’s careers.
Although developed with the music fan in mind, MiCardz would also appeal to anyone who enjoys collecting trading cards. Collectors of sports trading cards, Pokemon cards, or cards from classic television shows, should all enjoy adding MiCardz to their existing card collections.
Record executives are forever searching for new exciting means to promote their artists, thereby increasing record and promotional sales. With teenage consumers so crucial to the success of the music industry and music artists so extremely popular with the younger generations, labels would do well to include MiCardz in their marketing and promotion. MiCardz will provide your record company an easy means of keeping a particular band or artist fresh in the mind of consumers, regardless of the type of music one listens to; from rap, pop, hard rock, country or Christian music-- MiCardz covers them all.